Hi, I'm Carly —
Founder of Pemba AI
I build at the intersection of AI, digital strategy, and emerging technology. Pemba is the tool I needed but couldn't find. So I built it.
With a career spanning over two decades in digital, I've built things from scratch my whole life. Starting as a web designer in 2001, I went deep across SEO, UX, online marketing, account management, and customer experience, working with brands like Porsche, Optus, Asahi Holdings, and Commander. Along the way I built and sold iOS apps, and earned Apple Search Ads certification, developing a genuine technical breadth across the full digital stack.
My SEO roots gave me the foundation. But as AI rewrote the rules of search, I moved with it into AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation). Today I'm obsessed with AI visibility: how businesses get found not just in Google, but in ChatGPT, Perplexity, Google AI Overviews, and every AI surface where your next customer might be asking questions.
But the chapter I'm most excited about is this one. I'm the founder and CEO of multiple businesses at the intersection of AI, consumer goods, and SaaS. I build with AI the way previous generations built with code: moving fast, staying lean, and solving real problems.
What I'm building right now:
AEO and GEO automation for businesses who want to be found in ChatGPT, Perplexity, and Google AI Overviews, not just traditional search. Weekly audits, monthly reports, full implementation: all automated.
A freeze-dried cold brew coffee brand launching in Australia. From brand strategy to Shopify store to wholesale pipeline. Built and run by me.
An AI-powered SaaS platform for beauty salons. Automating bookings, client communication, and business intelligence for salon owners.
An AI agent studio building autonomous agents for the A2A (Agent-to-Agent) economy. Home of AEONOS and VERITY, live agents operating across the MCP ecosystem.
I bring 25+ years of digital experience to every build: deep SEO roots that have evolved into AEO and GEO expertise, paired with strong UX, content strategy, and go-to-market instincts. Now I layer AI tools and a fleet of autonomous agents on top, moving at a speed that wasn't possible even two years ago.
If you want AI to actually work for your business (not just in theory), you're in the right place.
What I believe
AI visibility is the new SEO
ChatGPT, Perplexity and Google AI Overviews are where your customers are searching. Traditional SEO alone won't cut it anymore. You need to be visible to both.
Build fast, stay lean
The best businesses move faster than their competitors. AI tools exist to give small teams the output of large ones. Use them, or get left behind.
Automation should compound
Every audit, every piece of content, every citation is a deposit. Done consistently, automation creates compounding results that manual effort can never match.
Want to work together?
Start with a free AI visibility audit, or book a 1:1 AI Strategy session to map out exactly where AI can move the needle in your business.